The Jackson Agency of St. Louis creates a PR ad for Budweiser that does not even mention beer or have a picture of a beer can or bottle. Instead, the story features a trainer who raises the Clydesdales from birth and then watches them leave the ranch to join the other horses. This is an example of a feature-type story that appeals to ____________.

Question

Quizplus · Accepted Answer

The story focuses on the emotional journey of a trainer raising Clydesdales, aiming to connect with the audience on an emotional level, which is a hallmark of human interest stories.