The PRSA Code of Ethics lists expertise as a core value of the profession, especially expertise in the ethic of reciprocity. Alexandra, a PR media relations specialist, strives to include this principle in all of her work. She is practicing what is also known as __________.
A) The end justifies the means
B) The golden rule
C) The silver lining
D) Situation ethics

Question

Quizplus · Accepted Answer

The ethic of reciprocity, often encapsulated by the phrase "do unto others as you would have them do unto you," is commonly known as the Golden Rule, which aligns with choice B.

The PRSA Code of Ethics Lists Expertise as a Core