Julian adds shared/social media to the storytelling mix for a PR campaign for Dollywood in Tennessee. The story features a one-minute video of a bear that wanders into the park and starts dancing to the music. Stories like this have more of a chance of going viral because readers and users have the opportunity to become part of the storytelling process. This is an example of __________.
A) Transmedia storytelling
B) Intermedia storytelling
C) High-level storytelling
D) Low-level storytelling

Question

Quizplus · Accepted Answer

Transmedia storytelling involves telling a story across multiple platforms and formats using current digital technologies, which allows the audience to engage and interact with the content in various ways, such as through social media. The example given, where a story is shared across social media and involves audience interaction, fits the definition of transmedia storytelling.

Julian Adds Shared/social Media to the Storytelling Mix for a PR