Irenka is the editor in chief of the online news website The Woodstock Post. She receives hundreds of news items from her staff as well as independent reporters. She must select 12 to 14 of those to post on the day's website based on what she determines to be newsworthy. From a PR writer's perspective, in which model does she belong?
A) Shared media
B) Gatekeeping
C) Search engine
D) News funnel

Question

Quizplus · Accepted Answer

Irenka's role as an editor who selects and filters news items to determine what gets published aligns with the gatekeeping model. This model involves decision-makers who control the flow of information to the public, deciding what news is published or broadcasted.

Irenka Is the Editor in Chief of the Online News