Teagan is conducting some tests to see how viewers respond to a public service announcement she is producing for a client. She is using technology that can generate images of brain activity in response to the video to help her make it as emotionally powerful as possible. What kind of technology is Teagan likely using?
A) Functional magnetic resonance imaging
B) Virtual reality headsets
C) Computerized axial tomography
D) Positron emission tomography

Question

Quizplus · Accepted Answer

Functional magnetic resonance imaging (fMRI) is used to measure and map brain activity by detecting changes associated with blood flow, making it suitable for assessing emotional responses to stimuli like videos.

Teagan Is Conducting Some Tests to See How Viewers Respond