Gillette's "We Believe" campaign struck a chord. While ad has been viewed millions of times, and received hundreds of thousands of shares on social media, the ad isn't necessarily a success. It generated hundreds of thousands of negative comments, as well. The only way for Gillette to evaluate the campaign is to ___________.

Question

Quizplus · Accepted Answer

The most comprehensive way to evaluate the campaign's success is to consider both qualitative and quantitative measures. This approach allows for a nuanced understanding of public reception, including the nature of the feedback and the scale of engagement.

Gillette's "We Believe" Campaign Struck a Chord