The Wells Fargo Stories share everyday happenings at the bank with Wells Fargo customers. If a customer uses a Wells Fargo ATM, they will find some of those stories showing on the ATM screen. The ATM will even print the story out so the customer can take it with them and share it with someone else. Wells Fargo Stories are an example of __________.
A) Virtual technology
B) Shared media
C) Owned media
D) Point-of-sale media

Question

Quizplus · Accepted Answer

Owned media refers to any marketing channel or asset that is owned and controlled by the brand itself, such as websites, blogs, newsletters, and in this case, the stories displayed and printed at Wells Fargo's ATMs. These stories are a direct way for Wells Fargo to communicate with its customers using its own resources.

The Wells Fargo Stories Share Everyday Happenings at the Bank