Though they may take audiences by surprise, all pop-ups require ___________, such as when Timberland opened a 3,500-square-foot retail store in New York City featuring live full-sized trees and giant terrariums.
A) Big budgets to really make a splash
B) Planning with bigger organizational goals in mind
C) Immersive "Instagrammable" experiences
D) New products to sell

Question

Quizplus · Accepted Answer

Pop-ups require planning with bigger organizational goals in mind to ensure they align with the brand's strategy and objectives, as exemplified by Timberland's store.

Though They May Take Audiences by Surprise, All Pop-Ups Require