A local shoe store hires Julie, a freelance public relations practitioner, because it knows it needs help in PR, but isn't quite sure why. Julie's job is to convert this fuzzy thinking into a ___________ that will lead to meaningful results for the store.

Question

Quizplus · Accepted Answer

A strategy is a comprehensive plan to achieve specific goals, which is what Julie would need to develop to address the store's PR needs effectively.

A Local Shoe Store Hires Julie, a Freelance Public Relations