Though a CVS customer knows he should get a flu shot each fall, where to go and how easy it is, and even though he receives email reminders about it, he simply does not get the vaccination. This is an example, according to McGuire's Hierarchy of Effects, of not __________.
A) Remembering
B) Assessing
C) Acting
D) Comprehending

Question

Quizplus · Accepted Answer

This is an example of not acting. The customer is aware of the need for a flu shot, knows where to get it, and is reminded about it, but fails to take the final step of actually getting the vaccination. This indicates a failure in the action stage of McGuire's Hierarchy of Effects.

Though a CVS Customer Knows He Should Get a Flu