When writing a public relations plan, it is essential to have _______, the underlying logic that holds the plan together and offers a compelling rationale for why we expect the plan to work.
A) A mission
B) A strategy
C) A situation
D) A formula

Question

Quizplus · Accepted Answer

A strategy is the core element in a public relations plan that provides the underlying logic and rationale, guiding the plan's actions and expected outcomes.

When Writing a Public Relations Plan, It Is Essential to Have