Calvin considers factors such as strategy and audience demographics to make sure that his client's advertising budgets are spent wisely and in line with SMART objectives. Calvin's job is likely a __________.
A) Media planner
B) Media buyer
C) Media demand publisher
D) Media marketer

Question

Quizplus · Accepted Answer

Media planners are responsible for determining how a client's advertising budget can be spent across various media to achieve the client's marketing goals. They consider factors such as strategy, audience demographics, and the SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound) to ensure that the advertising is effective and reaches the intended audience.

Calvin Considers Factors Such as Strategy and Audience Demographics to Make