Jeff works for a local concert venue and promotes music performances. He constantly pushes out videos, photos, quotes, and links to media coverage through social media about artists who will be performing at his venue. He finds, though, that no matter how much content he puts out, few people are liking or commenting on his posts. Though Jeff is working hard, his approach illustrates ___________.
A) Diminishing returns
B) Propaganda
C) Flash mob mentality
D) Increasing returns

Question

Quizplus · Accepted Answer

Jeff's situation illustrates diminishing returns, meaning that despite his increased effort in promoting music performances through various content forms, the additional input (effort and content) is not resulting in a proportional increase in engagement (likes or comments). This concept reflects a point where the level of benefits gained is less than the amount of energy invested.

Jeff Works for a Local Concert Venue and Promotes Music