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___________ Is the Strategic Process of Creating, Positioning, and Maintaining

Question 16

Multiple Choice

___________ is the strategic process of creating, positioning, and maintaining a positive impression of oneself, based in a unique combination of individual characteristics, which signal a certain promise to the target audience through a differentiated narrative and imagery.


A) Puffery
B) Polishing
C) Personal branding
D) Professional packaging

Correct Answer:

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