Susan is responsible for developing a plan to increase sustainability projects in the United Kingdom. She discovered that the preferred word for "plan" in the UK is "scheme," which has a positive connotation. In the United States, however, the word "scheme" has a negative connotation. This is an example of the application of ___________.
A) Intracultural public relations
B) Scholarly public relations
C) Effective public relations
D) Intercultural public relations

Question

Quizplus · Accepted Answer

This is an example of intercultural public relations, which involves understanding and adapting communication strategies to the cultural norms and language preferences of different regions or countries. In this case, the adaptation involves recognizing the different connotations of the word "scheme" in the UK and the US.

Susan Is Responsible for Developing a Plan to Increase Sustainability