Jaclyn, a PR analyst at Apple, has the goal to market their smartphones in developing countries. She conducts research to understand how many people already own smartphones. Understanding ___________ of technology is essential in determining how she will reach potential new customers, and attempt to persuade them to switch to Apple devices.

Question

Quizplus · Accepted Answer

Understanding "Access and usage" of technology is crucial for Jaclyn to identify how many people in developing countries already own smartphones and how they use these devices. This information will help her tailor marketing strategies to persuade potential customers to switch to Apple devices by addressing their specific needs and usage patterns.

Jaclyn, a PR Analyst at Apple, Has the Goal to Market