Ogilvy PR firm has McDonald's as a client. The firm assigns two specialists to the campaign. One is responsible for developing the logo and brief taglines. The other is responsible for longer-form communications that spell out McDonald's goals, policies, and news releases. The second type of longer-form communication is an example of __________.
A) High-context communication
B) Low-context communication
C) Metacontext communication
D) Megacontext communication

Question

Quizplus · Accepted Answer

Low-context communication involves explicit, direct, and detailed communication, which is characteristic of longer-form communications that clearly spell out goals, policies, and news releases.

Ogilvy PR Firm Has McDonald's as a Client