Anna sets up a blog with the intention of developing a two-way online conversation between the company she represents and their publics with the understanding of their own views and backgrounds, but also with complete openness to seeing the world as others do. Anna is adopting this two-way interaction strategy known in PR as ____________.
A) Targeted communication
B) Asymmetrical communication
C) Dialogic communication
D) Advocacy communication

Question

Quizplus · Accepted Answer

Anna is adopting a dialogic communication strategy, which emphasizes open, two-way interactions aimed at mutual understanding and respect for different perspectives. This approach is characterized by its focus on dialogue and engagement rather than merely disseminating information or persuading others.

Anna Sets Up a Blog with the Intention of Developing