Fitbit, the company that makes fitness tracking bracelets, went public in 2015 and hired two major public relations agencies, Fleishman Hillard and Burson-Marsteller, to help it gear up to sell more than 22 million shares of stock. This is an example of what financial event that usually involves public relations firms?

Question

Quizplus · Accepted Answer

This is an example of an Initial Public Offering (IPO), where a company sells its shares to the public for the first time. Hiring public relations firms is a common strategy to build interest and ensure the success of the IPO.

Fitbit, the Company That Makes Fitness Tracking Bracelets, Went Public