Benjamin, a public relations media specialist, is assigned Amazon as a client. His responsibilities include tracking and forecasting customers' interactions with Amazon by both collecting and analyzing data that will help Amazon better serve its customers. This process is an example of _________.

Question

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The process described involves collecting and analyzing customer data to improve service, which is a core function of Customer Relationship Management (CRM). CRM systems are designed to compile information on customers across different channels and to better understand and manage business relationships.

Benjamin, a Public Relations Media Specialist, Is Assigned Amazon as a Client