Two of the 4 differences between services and manufactured products identified in the research of Sasser et al. (1978) are intangibility and simultaneity. What are the other two?
A) Homogeneity and Flexibility
B) Homogeneity and Perishability
C) Heterogeneity and Perishability
D) Heterogeneity and Flexibility

Question

Quizplus · Accepted Answer

C) Heterogeneity and Perishability are the other two differences identified by Sasser et al. (1978) between services and manufactured products, alongside intangibility and simultaneity. Services are heterogeneous because they vary from one service provider to another and from customer to customer. They are perishable because they cannot be stored for later use or sale.

Two of the 4 Differences Between Services and Manufactured Products