As noted in Chapter 5, the communication term that refers to what's important andimmediate to an audience is known as _________________.
A) transience
B) salience
C) consequence
D) sequence
E) eloquence
Correct Answer:
Verified
Q1: Chapter 5 suggests that the most important
Q2: Categorizing persuasive arguments as either emotional or
Q4: The concept of emotional authenticity means that
Q5: Rather than applying some formal standard of
Q6: Unlike the objective standards of scientific proof,
Q7: Narratives can be especially influential because they
Q8: Walter Fisher's notion of narrative fidelity suggests
Q9: Warrants provide the _ that connect data
Q10: For persuasion to work, it is important
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