A common structural technique in persuasion is the "motivational sequence," which followsa fixed pattern of

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The "motivational sequence" is a persuasive structure that involves addressing attention, need, satisfaction, visualization, and action. This sequence is designed to first grab the audience's attention, then establish a need or problem, offer a satisfying solution, help the audience visualize the benefits of the solution, and finally, call them to action.

A Common Structural Technique in Persuasion Is the "Motivational Sequence