Roderick Hart finds that the persuasive influence of what appears on the television screenprimarily lies in its

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Roderick Hart's research into media and politics suggests that television's persuasive power largely stems from its intimacy. This means that television, through its visual and personal approach, can create a sense of closeness and familiarity between the viewer and the content, making it a powerful medium for persuasion.

Roderick Hart Finds That the Persuasive Influence of What Appears