The concept of ______ highlights the fluidity of international interactions, as it brings together "outside-in" influences of global brands and "inside-out" influences, such as local tastes, ownership, and adaptation.

Question

Quizplus · Accepted Answer

Glocalization emphasizes the blend of global and local influences, where global brands adapt to local cultures and preferences, and local entities may influence or become part of global trends.

The Concept of ______ Highlights the Fluidity of International Interactions