Microcelebrities are able to gain popularity through a high amount of immaterial labour, self-disclosure, and engagement with followers.

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Microcelebrities often gain popularity by investing in immaterial labor such as creating content, self-disclosing personal information to create a sense of intimacy, and actively engaging with their followers to build and maintain a dedicated fan base.

Microcelebrities Are Able to Gain Popularity Through a High Amount