What is the correct order of stages in the innovation-decision process?
A) Persuasion, knowledge, implementation, decision, confirmation
B) Persuasion, knowledge, decision, implementation, confirmation
C) Knowledge, persuasion, decision, implementation, confirmation
D) Knowledge, decision, persuasion, implementation, confirmation

Question

Quizplus · Accepted Answer

The correct order of stages in the innovation-decision process, as identified by Everett Rogers, is: Knowledge (first learning about the innovation), Persuasion (forming an attitude towards the innovation), Decision (choosing to adopt or reject the innovation), Implementation (putting the innovation into use), and Confirmation (seeking reinforcement of the decision made, with the possibility of reversing if exposed to conflicting messages).

What Is the Correct Order of Stages in the Innovation-Decision