What may happen to conclusions about an innovation's acceptance rates if researchers do not consider discontinuance?
A) They may be grossly underestimated.
B) They may be undervalued.
C) They may be overestimated.
D) They may be underestimated.

Question

Quizplus · Accepted Answer

If researchers do not consider discontinuance, they might overlook the fact that some users stop using the innovation after initially adopting it. This oversight could lead to an overestimation of the innovation's acceptance rates, as it would only account for the number of adopters without subtracting those who later abandon the innovation.

What May Happen to Conclusions About an Innovation's Acceptance Rates