Potential adopters of an innovation will actively seek out information during the persuasion stage of the innovation-decision process.

Name: Potential adopters of an innovation will actively seek out information during the persuasion stage of the innovation-decision process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

During the persuasion stage, potential adopters actively seek information and more details about the innovation to reduce uncertainty and evaluate the benefits and drawbacks of adopting the innovation.

Potential Adopters of an Innovation Will Actively Seek Out Information