Gershon (2010) argues that social media is either intrinsically formal or informal, but social groups can influence whether a particular medium is seen as appropriate or not by establishing norms surrounding its use.

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Gershon (2010) discusses how social media can be perceived as formal or informal based on the norms established by social groups, which influence the appropriateness of a medium's use.

Gershon (2010) Argues That Social Media Is Either Intrinsically Formal