According to Veblen, we consume, in part, to display to others our social position, status and power ("social comparison").

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Thorstein Veblen introduced the concept of "conspicuous consumption" in his book "The Theory of the Leisure Class," arguing that people engage in consumption of goods not only for their utility but also to signal wealth, social position, and status to others.

According to Veblen, We Consume, in Part, to Display to Others