The author tells a story of how, during her research on retirement communities in Florida, she began by considering members of the board of the Homeowner's Association, but soon realized that the most productive group to interview would be the entertainment committee. This is an example of how the design of qualitative research is emergent.

Question

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In qualitative research, the design is often emergent, meaning it can evolve during the research process as the researcher gains more insight or discovers new areas of interest, as illustrated by the shift from interviewing board members to focusing on the entertainment committee.

The Author Tells a Story of How, During Her Research