When we talk about 'green marketing' we are emphasizing:
A) Unethical ways of representing a firm's products, otherwise known as 'greenwash'
B) The marketing of a firm's products in a way which highlights the nature of the best environmental practices which have been employed in producing them and bringing them onto the market
C) The marketing of a firm's products in a way which disguises the more undesirable environmental practices which have been employed in bringing them onto the market
D) Producing marketing material in a green colour
Correct Answer:
Verified
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