The double feature was introduced in the late 1910s as a way to get audiences away from their televisions and back into the movie theatres.

Question

Quizplus · Accepted Answer

The double feature was introduced in the late 1910s, before television became widespread in households. It was a marketing strategy to attract more viewers to cinemas by offering two films for the price of one, not specifically to compete with television.

The Double Feature Was Introduced in the Late 1910s as a Way