The term market in "upfront markets" refers to time frames.
Correct Answer:
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Q5: Broadcast advertising allows audiences to be targeted
Q6: Advertising serves social, economic, and educational purposes.
Q7: National spot ads are those airing when
Q8: One of radio advertising's strengths is that
Q9: Television commercials are aired in groups called
Q11: The FCC requires programmers to disclose placement
Q12: Dollar for dollar, television is the most
Q13: Spam is one form of Internet advertising.
Q14: Keyword contextual targeting places ads matching the
Q15: One of the disadvantages to Internet advertising
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