Expanding a company's business into areas that are at different points on the same production/distribution path is called

Question

Quizplus · Accepted Answer

Vertical integration refers to the process of a company expanding its business operations into different stages of production or distribution within the same industry. This can involve acquiring or merging with companies that supply raw materials (backward integration) or with companies that distribute and sell the products (forward integration), thereby controlling more of the supply chain.

Expanding a Company's Business into Areas That Are at Different