If a researcher was conducting a study related to consumer preferences for multiple products and had respondents note their preferences, however they were not able to articulate why they preferred one product over another, which of the following procedures would be most beneficial to the researcher?
A) Multidimensional Scaling
B) Guttman Scalogram Technique
C) Multiple Paired Comparisons Method
D) Thurstone's Method of Comparative Judgment
Correct Answer:
Verified
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