When attractiveness researchers speak of the averageness of a face, they are actually talking about

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Averageness in attractiveness research refers to the diversity of genetic contributions to a face, suggesting that faces closer to the population mean in terms of their features are often perceived as more attractive. This concept is based on the idea that average features represent a wider genetic diversity, which could be interpreted as a sign of genetic health.

When Attractiveness Researchers Speak of the Averageness of a Face