According to research on the self-serving bias, people tend to believe themselves to be smarter, more athletic, more attractive, more ethical, and less prejudiced than others.

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Research on the self-serving bias shows that people often perceive themselves in a more favorable light compared to others, including believing they are smarter, more athletic, more attractive, more ethical, and less prejudiced. This bias reflects a common tendency to attribute positive outcomes to oneself and negative outcomes to external factors.

According to Research on the Self-Serving Bias, People Tend to Believe