This heuristic works by biasing us toward mental information, memories, or images that are more easily "accessible" to our consciousness.
A)availability heuristic
B) representativeness heuristic
C) base rate heuristic
D) probability heuristic

Question

Quizplus · Accepted Answer

The availability heuristic operates on the principle that if something can be recalled easily, it must be important or at least more relevant than alternative solutions which are not as readily recalled. This leads to a bias towards using information that comes to mind quickly when making decisions.

This Heuristic Works by Biasing Us Toward Mental Information, Memories