This phenomenon is used to good advantage by advertisers in product placement campaigns, where it is not necessary to provide any information whatever about a product beyond the fact that it is being used by a character in a film, TV show, music video, or video game.
A) mere exposure effect
B) subliminal messaging effect
C) change blindness effect
D) implicit attitude effect

Question

Quizplus · Accepted Answer

The mere exposure effect explains how people tend to develop a preference for things merely because they are familiar with them. In the context of product placement, simply seeing a product used by a character in media makes viewers more favorably inclined towards it, without the need for explicit information about the product.

This Phenomenon Is Used to Good Advantage by Advertisers in Product