Results from a variety of studies indicate that political campaigns are won and lost based on ________.
A) what people remember about the campaign and the candidates, not on a careful comparison of candidates
B) a careful comparison of candidates, not on what people remember about the campaign and the candidates
C) a superficial comparison of candidates, not on what people remember about the campaign and the candidates
D) what people unconsciously remember about the campaign and the candidates, not on a careful comparison of candidates

Question

Quizplus · Accepted Answer

Political campaigns often hinge on what people remember about the campaign and the candidates rather than on a detailed, careful comparison of the candidates' policies or qualifications. This emphasizes the importance of memorable moments, slogans, and impressions in influencing voter decisions.

Results from a Variety of Studies Indicate That Political Campaigns