The mere exposure effect assumes that ________.
A) conditioning is faster when the subject likes the context in which training is performed
B) a person comes to prefer stimuli merely because she or he has been exposed to the stimulus repeatedly, paired with pleasant emotions
C) conditioning is slower when the subject is distracted by a context she or he likes
D) simply "talking" about a stimulus makes it easier the conditioning of the same stimulus

Question

Quizplus · Accepted Answer

The mere exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. This effect does not necessarily involve pairing the stimulus with pleasant emotions, but rather, the repeated exposure itself leads to a greater liking of the stimulus.

The Mere Exposure Effect Assumes That ________