Conrad and Hull (1968) examined recall accuracy as a function of serial position. They found what they called a ________: when participants read the items out loud during the trial they were better at remembering the last two items on the list than they were when they did not read the items out loud.
A) inverse duration effect
B) output interference
C) suffix effect
D) modality effect

Question

Quizplus · Accepted Answer

Conrad and Hull (1968) found what is known as the modality effect, where the recall of the last items in a list is improved when those items are presented auditorily (in this case, by reading them out loud) compared to when they are presented visually. This effect highlights the impact of presentation modality on memory recall, particularly in the context of serial position effects.

Conrad and Hull (1968) Examined Recall Accuracy as a Function