Kenneth Burke wrote, "Here is the simplest case of persuasion. You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his."

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Kenneth Burke, a prominent figure in the fields of communication theory and rhetoric, emphasized the importance of identifying with the audience's language and perspective as a fundamental aspect of persuasion. This quote reflects his belief in the necessity of aligning one's communication methods with those of the audience to effectively persuade.

Kenneth Burke Wrote, "Here Is the Simplest Case of Persuasion