Tony Schwartz created the Daisy Girl political ad in 1964 that many claim ended Barry Goldwater's campaign based on Schwartz's resonance model of communication.

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Tony Schwartz, a media consultant and advertising creator, developed the Daisy Girl ad for Lyndon B. Johnson's 1964 presidential campaign against Barry Goldwater. The ad played on fears of nuclear war and was highly effective, contributing to the perception that Goldwater's policies could lead to such a conflict. Schwartz's work on this ad is often cited as a pioneering use of emotional resonance in political advertising.

Tony Schwartz Created the Daisy Girl Political Ad in 1964