Advertisers hope to build brand loyalty so that the word monopolizes all similar products, like Kleenex.

Name: Advertisers hope to build brand loyalty so that the word monopolizes all similar products, like Kleenex.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Advertisers aim to build strong brand loyalty so that their brand name becomes synonymous with the product category itself, as has happened with Kleenex for facial tissues. This phenomenon is known as a proprietary eponym or generic trademark.

Advertisers Hope to Build Brand Loyalty So That the Word