Target, Starbucks, and Apple began as mass advertisers rather than niche positioners.

Name: Target, Starbucks, and Apple began as mass advertisers rather than niche positioners.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Target, Starbucks, and Apple initially focused on creating strong brand identities and targeting specific market segments, rather than mass advertising to a broad audience. They emphasized quality, brand experience, and innovation to attract a particular customer base, which is more characteristic of niche positioning.

Target, Starbucks, and Apple Began as Mass Advertisers Rather Than