The Excellence Study conducted by the professors James E. Grunig and Larissa A. Grunig was too small to be significant.
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Q29: Today the word propaganda is a pejorative
Q30: Spin means using full disclosure and not
Q31: According to Grunig and Hunt, press agentry/publicity
Q32: In a symmetrical model, communication runs from
Q33: Many criticize this symmetrical model as too
Q35: The Grunigs separated public relations from marketing
Q36: The advertising budgets are growing at a
Q37: There are substantive turf wars between PR
Q38: The trend is away from integrated communication
Q39: Research methods and analysis are irrelevant for
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