The term ___________________ is used to describe the methods of new media companies like Pandora and Spotify to deliver customizable content to a niche audience with shared values and interests.
A) buffering
B) downloading
C) narrowcasting
D) streaming

Question

Quizplus · Accepted Answer

Narrowcasting refers to targeting media messages at specific segments of the public defined by values, preferences, demographic attributes, or subscription. Pandora and Spotify use this approach to deliver personalized content to users with similar interests, rather than broadcasting to a broad audience.

The Term ___________________ Is Used to Describe the Methods of New